National Brand

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National Brand

A brand name sold all over a country rather than in a certain area. A national brand may be lower in price than a local brand because it is able to utilize economies of scale. A national brand may give the impression (whether accurate or not) of higher quality.
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However, a new market basket survey looked at 50 typical Thanksgiving purchases and found that shoppers can set the holiday table with store brands and save 33% as compared to buying national brands.
They are also regular purchasers of store brands, think highly of the products and give them high marks versus national brands.
The Sun Products Corporation: welcomed Ed Vlacich as executive vice president, national brands.
Private label products remain, on average, 29% lower priced than national brands.
Buying store brands comes with slightly different expectations than buying national brands.
DO CONSUMERS REALLY KNOW THE DIFFERENCE between national brands, independently owned and distributed at different stores, and private brands, which are only available at one retailer?
The experience of countries with successful national brands suggests that there is a 'best practice' way to decide on the relevance of national branding (or re-branding).
If you are a Yankee who buys flour up North or national brands, you are using a high-protein flour, said Shirley Corriher, a food chemist we visited in her hometown of Atlanta.
BOISE, Idaho -- While a small percentage of national brands that rely on local distribution channels are able to intentionally impact sales at the local level - where consumers most often buy - the majority are not able to.
Initial speaker lineup features local leaders from national brands, agencies, media and platforms, including Gannett's G/O Digital, YP, LivingSocial, ReachLocal, Scion and The Weather Channel
A new pricing study that compared a summer shopping basket of store brands versus national brands shows that consumers can save more than 35% off their grocery bill, on average, by opting for a retailer's brands.
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