National Brand

National Brand

A brand name sold all over a country rather than in a certain area. A national brand may be lower in price than a local brand because it is able to utilize economies of scale. A national brand may give the impression (whether accurate or not) of higher quality.
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18 on store brand products, whereas the same market basket comprised of national brand products would run a grocery bill up to $178.
When a national brand they wish to buy is not available at the shelf, four in 10 choose the store brand, one third pick a different national brand and one in eight look elsewhere for the national brand they initially wanted.
Great opportunity to own your own business distributing a recognized National Brand product line.
Brian Pracht, UA associate athletic director for marketing, said the ranking is proof that the Razorbacks are strengthening their reputation as a regional and national brand.
Vlacich will also be a member of the executive leadership team and will be instrumental in expanding national brand presence and driving performance across North America.
This means there is room for private label and national brand manufacturers to capitalize on opportunities.
To get some clarification on whether shoppers look at store brands through the same glasses they use with national brands, we asked half of the shoppers we polled last month to rate the importance of 18 attributes when they were buying national brand soup, then to rate the importance of the same 18 attributes when they were buying store brand soup.
The designation came as part of the annual Russia National Brand Award, where hundreds of thousands of consumers vote for what they consider to be the best brands in the country.
CHARTER CLUB National Brand 15% Store Brand 24% Don't Know 61% ESSENTIAL HOME National Brand 14% Store Brand 30% Don't Know 56% KITCHENAID National Brand 81% Store Brand 9% Don't Know 10% CHRIS MADDEN National Brand 21% Store Brand 19% Don't Know 60% GREAT VALUE National Brand 13% Store Brand 48% Don't Know 39% MICHAEL GRAVES National Brand 9% Store Brand 17% Don't Know 74% CRAFTSMAN National Brand 44% Store Brand 50% Don't Know 6% HOMETRENDS National Brand 15% Store Brand 34% Don't Know 51% RALPH LAUREN National Brand 81% Store Brand 13% Don't Know 6% SOURCE: WSL STRATEGIC RETAIL Note: Table made from pie chart.
The work group for creation of Kyrgyzstan national brand will administer survey in 6 countries to find out how respondents in the target countries perceive Kyrgyzstan.
Madison Marquette announced that it has united and strengthened its tenant representation and specialty leasing capabilities under one national brand name, Madison Retail Group.
It developed a National Brand Competitiveness Index and self-assessment tool for companies to measure their brand equity and plan future strategy.
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