National Brand

National Brand

A brand name sold all over a country rather than in a certain area. A national brand may be lower in price than a local brand because it is able to utilize economies of scale. A national brand may give the impression (whether accurate or not) of higher quality.
References in periodicals archive ?
But no parent wants to put their baby's health and nutrition at risk to save a few dollars, and they wonder if the store brand formula is nutritionally equivalent to the more expensive national brand.
Offering store brands at lower prices than the national brand offerings is especially important when launching new products, says Mike Pinkowski, president and owner of SatisPie LLC, Rochester, N.
HOW MUCH LESS EXPENSIVE DOES A PRIVATE LABEL PRODUCT have to be to get consumers to pick it over the national brand equivalent?
In a traditional national brand equivalency scenario, a product was tested and that data was compared to that of a corresponding national brand," says Brett LaFrance, North America sales director for the consumer business unit at UL Verification Services Inc.
When a national brand they wish to buy is not available at the shelf, four in 10 choose the store brand, one-third pick a different national brand, and one in
To get some clarification on whether shoppers look at store brands through the same glasses they use with national brands, we asked half of the shoppers we polled last month to rate the importance of 18 attributes when they were buying national brand soup, then to rate the importance of the same 18 attributes when they were buying store brand soup.
Is it possible that some National Brand Equivalents (NBEs) have really become every bit as good as the national brands?
CHARTER CLUB National Brand 15% Store Brand 24% Don't Know 61% ESSENTIAL HOME National Brand 14% Store Brand 30% Don't Know 56% KITCHENAID National Brand 81% Store Brand 9% Don't Know 10% CHRIS MADDEN National Brand 21% Store Brand 19% Don't Know 60% GREAT VALUE National Brand 13% Store Brand 48% Don't Know 39% MICHAEL GRAVES National Brand 9% Store Brand 17% Don't Know 74% CRAFTSMAN National Brand 44% Store Brand 50% Don't Know 6% HOMETRENDS National Brand 15% Store Brand 34% Don't Know 51% RALPH LAUREN National Brand 81% Store Brand 13% Don't Know 6% SOURCE: WSL STRATEGIC RETAIL Note: Table made from pie chart.
Madison Marquette announced that it has united and strengthened its tenant representation and specialty leasing capabilities under one national brand name, Madison Retail Group.
It developed a National Brand Competitiveness Index and self-assessment tool for companies to measure their brand equity and plan future strategy.
Today's national brand loyalists are the ultimate consumers," said Edward Keller, Roper Starch Worldwide president and chief operating officer.
The authors propose three explanations for why retailers use store brands: to improve their negotiating position in relation to manufacturers; to price discriminate among consumers; and to take advantage of the marginal-average cost gap of national brand manufacturers.
Financial browser ?
Full browser ?