Net Advertising Circulation

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Net Advertising Circulation

1. The actual or projected number of contacts an advertisement has. For example, if a stretch of highway has 1 million cars driving through it every day, a billboard on that highway has a net advertising circulation of 1 million per day.

2. See: Circulation.
References in periodicals archive ?
Beginning with two aircraft serving four communities, NAC has grown steadily, now operating seven aircraft connecting 15 First Nations communities to Sioux Lookout, Winnipeg and Thunder Bay.
The future direction of NAC will become clear during the next several months.
If the note has a zero basis, NAC will recognize gain on a subsequent sale of the note.
It all goes into a general pot used to strengthen NAC.
The first thing NAC projected was an exciting and positive image as a clearinghouse of information and ideas.
Its recent publication prompted an extensive literature review by the authors, who found an impressive body of recent articles on glutathione levels and health benefits of NAC treatment, not only in HIV but in many other diseases as well.
An advocacy group without a direct service component, NAC always suffers from a decline of popular support when it is ignored by the media, as it has been for the last few years.
She also spoke of the need to reorganize NAC in order to become a more grass-roots organization; of the need to use "tactics of mobilization and action," and of the strategic statement adopted at the 1990 NAC annual general meeting where "issues of concern to doubly oppressed women" received priority.