NAB Code

NAB Code

A voluntary code for decency in advertising used by the National Association of Broadcasters until the 1980s. It promoted and discouraged content; for example, adherents agreed not to air advertisements for liquor.
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In April 1975, the National Association of Broadcasters ("NAB") responded to the growing concern about television content by announcing a family viewing policy, which it incorporated into the NAB Code of Conduct for Television.
In 1983, the Department of Justice brought suit against the NAB, challenging the NAB Code on antitrust grounds.
the three similar codes incorporated many aspects from the NAB code (Maddox and Zanot 1984) and have been seen to carry an influence akin to that previously held by the NAB.
Respondents also claimed to follow the defunct NAB code more closely than either the AAF (t = 11.
They may feel a need to say they follow the NAB code to show that renewed FCC regulations are not needed.
During the phone interviews, stations having written guidelines said they were necessary to run a station after the dissolution of the NAB code authority; those that did not said that any station with a "decent" sales force never needed to have things in writing.
What this most clearly means for government regulation policy is that neither the NAB code nor the network procedures can by themselves serve as indicators of how well the clearance process has substituted for government involvement in advertising regulation.
It focuses primarily on the experience with the NAB Code and the CARU Guidelines since they are most closely related to the proposals to use self-regulation for digital television (DTV) and privacy on the Internet.
Enough stations complied with the NAB Code that Father Coughlin found it difficult to find outlets and eventually went off the air in 1940.
Linton observed that determining whether stations were in compliance with the NAB Code was "a fantastically difficult job.
90) Because the NAB Code had been adopted to stave off government regulation, once the threat of government regulation was removed, the industry saw no reason to retain the Code.
The NAB codes were subsequently eliminated because of U.