Multibuyer

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Multibuyer

A customer who appears on the client lists of two or more companies. Multibuyers may be more likely to buy new products than others.
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The ability to reach real buyers C and multi-buyers C adds extra verification of lifestyle, lifestage, purchase and firmographic data, for relevancy and timeliness in targeting.
For example, if you've assigned a higher priority to continuation lists, the continuation lists have a much better chance of being successful because they get assigned all multi-buyers when matches against test lists occur.
The easiest solution is to assign an equal priority to all outside lists so that the multi-buyers are equitably distributed to each list.
B2BAdvantage is truly the largest, most comprehensive solution in the industry--combining the strength of two data giants to bring marketers 30 million sites, 120 million contacts, over 32 million multi-buyers, 20 million email addresses, 70 million phone records and 4.
Based on information from a sample set of 0-12 month multi-buyers from the Abacus Alliance database, 6.
Looking forward, the company will continue evaluating its customer acquisition programs by testing offers which target types of shoppers more likely to be converted to wine enthusiasts and concentrate on improving our ability to convert these new buyers to multi-buyers and to retain a greater portion of older buyers.

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