Mom and Pop

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Mom and Pop

1. Describing a small business, usually run by a family with few or no other employees. Prices at mom and pop businesses are usually unable to compete with large retail corporations, but they generally have a reputation for providing individualized service.

2. Describing an investor who does not invest for his/her primary income. Mom and pop investors are usually seeking to supplement their incomes or save for retirement.
References in periodicals archive ?
Small businesses honored today, National Mom and Pop Business Owners Day
Now today, as small business owners recognize "National Mom and Pop Business Owners Day," Ford is taking its popular fuel-efficient commercial van directly to many of their front doors.
On this National Mom and Pop Business Owners Day, Ford recognizes the many small businesses for their family history of hard work and passion," said Len Deluca, director, Commercial Vehicles Marketing.