marketing

(redirected from Mktg)
Also found in: Dictionary, Thesaurus, Medical, Legal, Acronyms, Encyclopedia, Wikipedia.

Marketing

All activities a company conducts in order to acquire and retain customers or clients. This may include basic courtesies like returning phone calls and taking meetings. It may also refer to a large, expensive campaign to encourage as many people as possible to buy a certain product. Marketing techniques in the latter instance include buying advertisements in the media, receiving endorsements from well-known experts and/or personalities, and generally aggressively pushing the product onto the target audience.

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives. Marketing goes beyond merely selling what the firm produces, but starts by identifying underlying consumer needs through MARKETING RESEARCH; generating products which satisfy these needs through NEW PRODUCT DEVELOPMENT; promoting these products to consumers through various MARKETING MIX policies (pricing, advertising, sales promotion etc.); and physically distributing products to customers through DISTRIBUTION CHANNELS. See MARKETING CONCEPT, INTEGRATED MARKETING, CONSUMER ORIENTATION, PRODUCTION ORIENTATION, MARKETING STRATEGY, GAP ANALYSIS, CUSTOMER RELATIONSHIP MANAGEMENT.

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives. Marketing goes beyond merely selling what the firm produces but starts by identifying underlying consumer needs through MARKET RESEARCH; generating products that satisfy these needs through NEW PRODUCT DEVELOPMENT; promoting these products to consumers through various MARKETING MIX policies (pricing, advertising, sales promotion, etc.); and physically distributing products to customers through DISTRIBUTION CHANNELS.
References in periodicals archive ?
The global network will have the advantage of combining the resources of MKTG with leading sports and entertainment consultancy agency Team Epic.
305) 557-4782; (800) 445-9372 Fax: (305) 325-7989 Contact: Bill Marrale, VP, Mktg.
Carmen Holding joins Arysta LifeScience as Mktg Mgr, U.
The MKTG portfolio includes more than 80 list management accounts.
This honor is a testament to the forward-thinking, creative and hard-working members of our teams that allows bds to achieve remarkable results for our clients," said Aimee Mozingo, Vice President of Sales & Marketing, bds mktg.
If you own the common stock of MKTG and purchased your shares before May 27, 2014, if you have information or would like to learn more about these claims, or if you wish to discuss these matters or have any questions concerning this announcement or your rights or interests with respect to these matters, please contact Seth D.
Founded in 1992, MKTG has grown into one of the largest and fastest growing independent experiential marketing agencies in the United States and executes approximately 70,000 marketing events annually across the country.
Mktg Mgr, Plant Nutrient Group: Tasha Hussain Black
Under the terms of the transaction, MKTG shareholders will receive $2.
Sr VP, Global Mktg & Product Mgmt: Randy Hoffman
The acquisition pairs Acxiom - a global leader in customer information management and technology - with MKTG Services, which has 35 years of direct marketing data compilation and marketing services experience.