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Missing the Market

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Miss the Price/Market
1. To fail, through negligence, to execute an order on terms favorable to a client. A broker who misses the price/market consistently is thought to be poor at his/her job.

2. To receive an order to buy or sell a security at a certain price immediately after that price has ceased to be available.

missing the market
Failing to execute a customer's order at an available price that was favorable to the customer. For example, through oversight on the part of the broker, a customer's limit order to purchase stock at $20 might not be executed even though the stock traded at less than $20 after the order was entered. The broker who misses the market is generally responsible for making good on the order.


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But for all the activity by a handful of companies and brokers, many insurers are simply missing the market opportunities of Web-related risk, choosing instead to stay with tried-and-true products tied to physical assets and property, Marsh's Freeman said.
 
 
 
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