Miss the price/market

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Miss the price/market

Used for listed equity securities. 1) Have an order in hand but fail to execute a transaction on terms favorable to a customer and, thus, be negligent as a broker; 2) receive an order just after a print has transpired.

Miss the Price/Market

1. To fail, through negligence, to execute an order on terms favorable to a client. A broker who misses the price/market consistently is thought to be poor at his/her job.

2. To receive an order to buy or sell a security at a certain price immediately after that price has ceased to be available.
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Great product innovation that misses the market window of opportunity has the same impact as failed designs.
During the months they are not open, Doris misses the market, saying, "I'm always anxious to get back.
If a farmer jumps in his truck and misses the markets, he knows he can catch them again in less than 10 minutes on KKSC.