Millennial


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Millennial

A member of the generation that was born roughly between 1980 and 2000. Millennials grew up during economic and political flux, experiencing the end of the Cold War, the dotcom bubble, the 9/11 terrorist attacks and the late 2000s recession. Perhaps because of the sometimes volatile environment in which they were raised, millennials tend to marry and undergo other rites of passage later than earlier generations. They also tend to be technically savvy, which makes them a major demographic for technology marketers.
References in periodicals archive ?
A recent Gallup report on the millennial generation reveals that 21% of millennials say they've changed jobs within the past year, which is more than three times the number of non-millennials who report the same.
Millennial and Boomers are aligned when it comes to the types of ready-to-eat snack foods consumed.
As we engage more students of Millennial parents, we will also notice more variations in their family structures.
With the acquisition of Millennial Media, AOL will add a supply-side platform for app monetisation with over 65,000 apps to its publisher suite of offerings.
com pointed to a June survey of millennials in which 57% said they would put no more than $2,999 down toward a new car purchase and 54.
The new restricted stock unit award for 350,000 units will vest over a period of three years, with 33 percent of the restricted stock vesting on December 4, 2014, and the remainder vesting in equal quarterly installments over the next two years, subject to grantee's continued employment with Millennial Media on the applicable vesting date.
Though Millennials put less emphasis on financial rewards, CEOs say their Millennial managers still have a high expectation for reward at work--more so, even, than previous generations.
Technology allows Millennial to stay connected and has blurred the lines between work and life.
While Baby Boomers are known for being goal-oriented and independent, their Millennial counterparts have become known for their innovation and drive.
As for what products Millennial actually purchase at c-stores, there's a slight disparity between what they say they go there to buy and what they actually buy "To buy beverages" was cited by Millennials as the top reason they shop at c-stores, but the most common product purchased by this generation is in fact candy/gum, followed by gasoline.
For starters Millennial views on health and wellness are intensifying as they mature More are eating at home and choosing foods more purposefully at the store They're increasingly scrutinizing package labels and selecting foods and beverages with few additives The Hartman study also finds that Millennial are less swayed by traditional nutritional markers on packaging, like health claims and calorie content, and also wary of marketing claims.
Millennial Media's new voice ads deliver on three crucial areas of importance for advertisers: driving engagement and user interaction, delivering relevant content, and creating a campaign uniquely suited for mobile, said Mollie Spilman, EVP Global Sales & Marketing, Millennial Media.