Printer Friendly
Dictionary, Encyclopedia and Thesaurus - The Free Dictionary
1,727,744,393 visitors served.
forum mailing list For webmasters
?
New: Language forums
Dictionary/
thesaurus
Medical
dictionary
Legal
dictionary
Financial
dictionary
Acronyms
 
Idioms
Encyclopedia
Wikipedia
encyclopedia
?

Mental Accounting

   Also found in: Wikipedia 0.02 sec.
Mental Accounting
A concept stating that investors and people divide up their current and future assets into different categories. These categories may be roughly thought of as "safety capital," which one uses to fulfill personal needs and make low-risk investments, and "risk capital," which one uses for high-risk transactions. Mental accounting is important to understanding certain investment decisions: rather than treating each unit of money as if it were exactly the same, people generally assign it into what they need and what they do not need. This effectively turns money, which is fungible, into something that is not fungible. See also: Behavioral economics.


How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content.
?Page tools
Printer friendly
Cite / link
Email
Feedback
Add definition
? Mentioned in
No references found
 
Financial browser? ? Full browser
 
 
Financial Dictionary
?

Disclaimer | Privacy policy | Feedback | Copyright © 2009 Farlex, Inc.
All content on this website, including dictionary, thesaurus, literature, geography, and other reference data is for informational purposes only. This information should not be considered complete, up to date, and is not intended to be used in place of a visit, consultation, or advice of a legal, medical, or any other professional. Terms of Use.