Area of Dominant Influence

(redirected from Media market)
Also found in: Wikipedia.

Area of Dominant Influence

The geographic area that a television or radio station covers. For example, a radio station based in Tulsa usually can be heard through most of Northeastern Oklahoma. This is important in advertising, as more people can see or hear an ad broadcast over a larger ADI. The Arbitron Company publishes the ADI for American media markets.
References in periodicals archive ?
The global contrast media market is broadly segmented into barium-based, iodinated and gadolinium-based contrast media.
A 20-year-old male living in a media market with the lowest advertising expenditures per capita was expected to have nine drinks if he saw few alcohol ads, but 16 if he saw many ads.
The global contrast media market boasts of a total value of $6.
Essential resource for top-line data and analysis covering the United States media market.
Social media gaming is expected to have a strong growth in future among all the segments of the social media market on account of booming mobile gaming market.
Analysts forecast the Global Enterprise Streaming Media market will grow at a CAGR of 22.
Contextualize the media market with relevant country statistics summarized for each hotspot country
The hypermarket, supermarket, and discounters format led the printed media market, with a share of 27.
s new report "Video's Role In The Enterprise Accelerates: Streaming Media Market Shares, Market Strategy, and Market Forecasts, 2009-2015" to their offering.
com/reports/c43828) has announced the addition of French Media Market to their offering.
Producers of radio and television talk shows in ACA's major media markets are being contacted to line up local interviews in recognition of National Camp Week in March and to arrange other interviews throughout the summer camp season.