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Area of Dominant Influence
(redirected from Media market)

    Also found in: Wikipedia 0.01 sec.
Area of Dominant Influence
The geographic area that a television or radio station covers. For example, a radio station based in Tulsa usually can be heard through most of Northeastern Oklahoma. This is important in advertising, as more people can see or hear an ad broadcast over a larger ADI. The Arbitron Company publishes the ADI for American media markets.
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