maturity phase

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Maturity phase

A stage of company development in which earnings to grow at the rate of the general economy. Related: Three-phase DDM.

Maturity Phase

In an industry life cycle, the period of time after an industry has grown rapidly but before it begins to decline. Different analyses posit different stages of an industry life cycle (usually four to five), but all emphasize that an industry's maturity phase reduces redundant products and processes, and is usually marked by companies in the industry acquiring one another. For example, in the video cassette recording (VCR) industry, after a period of rapid growth and technological innovation, a maturity phase occurred. The VHS technology overran the Betamax technology, and different companies selling VCRs attempted to corner a greater market share for their own (identical) versions of the product. It is also called the consolidation phase.

maturity phase

see PRODUCT LIFE CYCLE.
References in periodicals archive ?
We specifically were not looking for longer-lasting, more mature phases of the relationship.
Researchers also will be able to take advantage of their proximity to the Caribbean and the western Gulf of Mexico, studying tropical systems off Costa Rica's eastern shores during more mature phases of development.
Within automotive applications for plastic, interior and exterior applications are the biggest in terms of volume of plastic consumed and these segments are in mature phases.