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Maturity Phase
(redirected from Mature Phase)

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Maturity phase
A stage of company development in which earnings to grow at the rate of the general economy. Related: Three-phase DDM.

Maturity Phase
In an industry life cycle, the period of time after an industry has grown rapidly but before it begins to decline. Different analyses posit different stages of an industry life cycle (usually four to five), but all emphasize that an industry's maturity phase reduces redundant products and processes, and is usually marked by companies in the industry acquiring one another. For example, in the video cassette recording (VCR) industry, after a period of rapid growth and technological innovation, a maturity phase occurred. The VHS technology overran the Betamax technology, and different companies selling VCRs attempted to corner a greater market share for their own (identical) versions of the product. It is also called the consolidation phase.


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The best travel agents in India have grown out of rigid, inflexible tour packages and entered a more mature phase of tourism growth and development by incorporating the use of technology and Internet and offering world-class experiences to their clients.
We specifically were not looking for longer-lasting, more mature phases of the relationship.
The frightening reality of the world's inevitable oil depletion is being faced at the pumps with prices sky rocketing, and with most of the existing oilfields entering a mature phase, oil companies are opting for secondary injection or tertiary EOR projects to extend the oilfields lifespan to meet demand.
 
 
 
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