maturity phase

(redirected from Mature Phase)

Maturity phase

A stage of company development in which earnings to grow at the rate of the general economy. Related: Three-phase DDM.

Maturity Phase

In an industry life cycle, the period of time after an industry has grown rapidly but before it begins to decline. Different analyses posit different stages of an industry life cycle (usually four to five), but all emphasize that an industry's maturity phase reduces redundant products and processes, and is usually marked by companies in the industry acquiring one another. For example, in the video cassette recording (VCR) industry, after a period of rapid growth and technological innovation, a maturity phase occurred. The VHS technology overran the Betamax technology, and different companies selling VCRs attempted to corner a greater market share for their own (identical) versions of the product. It is also called the consolidation phase.

maturity phase

see PRODUCT LIFE CYCLE.
References in periodicals archive ?
At Neuberger Berman, we see no obvious reason why this mature phase of the current economic cycle should not persist for some months, perhaps into 2020.
ELSE Corp is ready to take the next step: entering into a more mature phase, further adapting to market demands and the needs of its customers.
Candle Vendors' is a fine representation of Manansala's early cubist phase while ['Market Vendors'] is an exceedingly superb work from his mature phase that gained Manansala his reputation for transparent cubism,' said Ponce de Leon.
I was always a big Duran Duran fan and this was the band getting into their more mature phase.
Holidays by flydubai will represent a new milestone in flydubai's journey as we enter a more mature phase of our operation," said Hamad Obaidalla, Chief Commercial Officer at flydubai.
Instead, the construction industry has now entered a more mature phase of its expansion, one that is characterized by slower rates of growth than what took place during the 2012 to 2015 period, but still growth," he said.
Through the enormous drive of everyone involved, the Company has entered its mature phase and is ready to grow even further.
USPRwire, Sun Jan 17 2016] Processed fruit and vegetables registered retail volume growth of 1% as the category is entering a mature phase due to problems penetrating middle-income segments.
We defined this period of the hypertrophic scar as mature phase.
As the market is in a mature phase, single-digit growth was recorded.
More importantly, it can be integrated both during immature and mature phase of oil palm cultivation, but depending on the selection of crop patterns.
By 2030, it forecasts that globalisation will have reached its mature phase, with China installed as the world's biggest economy ahead of the US and India in third place, followed by Japan, Brazil, the UK, Germany, South Korea, France and Russia.