halo effect

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Halo Effect

In psychology, the concept that persons with one positive quality are perceived as having multiple positive qualities. For example, an attractive person may be thought to be more intelligent than he/she really is. In business, the halo effect is seen when one popular product from a company improves sales for other products.

‘halo effect’

the regarding of an individual by others, especially his or her superiors, as especially good at his or her job. The reality may be different but, because the belief is strongly held, any shortcomings may not be perceived. Those employees who have the halo effect often achieve rapid promotion, with the result that their occupancy of particular job roles may be brief. Any aspects of their performance which are not satisfactory may not come to light for some time, hence the halo effect remains undiminished. However, those with this attribute often attract resentment from their more discerning colleagues. The opposite of the halo effect is the horns effect, where an employee is viewed badly whatever his or her actual performance. See PETER PRINCIPLE.
References in periodicals archive ?
Exploring the presence of Matthew effects in learning disabilities.
Which groups of children are likely to experience the hypothesized Matthew effect in reading?
As detailed below, previous investigations of the Matthew effect have yielded inconsistent findings.
In light of this finding and the preceding discussion on the Matthew Effect, one implication for practitioners in classroom settings may be to provide storybook experiences to groups of children with similar vocabulary sizes.
Characteristics and impact of the Matthew effect for countries.
The results suggest that indeed the Matthew effect as described by Stanovich (1986) was apparent by the time these children were in grade one.
Our second research question aimed to explore the possible Matthew effects in grade one.
Group heterogeneity and performance in graduate-level educational research courses: The role of aptitude by treatment interactions and Matthew effects.
All manufacturers suffered tremendous pressure; competition pattern presents Matthew effect.
In the market, the more intense the competition is, the more obvious will be the Matthew effect.
Matthew Effects in reading: Some consequences of individual differences in the acquisition of literacy.