mass customization

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Mass Customization

A strategy in which a company attempts to market a product to a customer's individual wants and needs while still producing the products at high level. That is, mass customization combines features of custom service, where a company makes a product upon demand from the customer, and mass production, where a company makes a large number of products exactly the same and sells them to a large number of customers. A company engaging in mass customization may offer a basic package for a product and then allow a customer to add or subtract different features at his/her discretion.

mass customization

the use of technology and sophisticated computing facilities to individualize mass produced (and therefore identical) products. For example, the manufacture of a pair of jeans specifically designed for an individual can be carried out using a mass production facility. The technique requires accurate measurements that are transmitted by Electronic Data Interchange to the manufacturing point. Cloth is cut by automatic cutting machinery, each piece is identifed by a bar code and the whole is then stitched together and forwarded to the customer. See MASS PRODUCTION.
References in periodicals archive ?
2003) IPS-DFA Methodology Toward Increasing the Mass-Customization of the Circular Pump Program Variety, Proceeding of the 2nd Interdisciplinary Word Congress on Mass Customization and Personalization, Munich, Germany.
The AlgoRhythms fabrication process uses a new form of mass-customization, allowing each item to be fabricated differently, eventually with the same speed and efficiency that mass production uses to make identical items.
Footwear is the perfect vehicle for mass-customization because of the vast inventory and sizing requirements needed to fit consumers properly.
The company has used the grants to focus its software development on mass-customization technologies that fundamentally change the way products are designed, engineered, and manufactured.
On the forefront of the accelerating migration to "smart" products, Smart Furniture sets a benchmark in design, mass-customization, and the customer service experience.
Orders for the commercial print market are aggregated through the internet and MOD-PAC offers mass-customization through its highly computerized print processing.
ImageWare is a leading provider of one-to-one Customer Relationship Management (CRM) and Mass-Customization software solutions for the retail marketplace.
Similarly, these dealers and customers will be able to delegate the creation and mass-customization of sub-portals for their customers.
They optimize its dynamic assembly and mass-customization capability for a wide range of e-business initiatives, including enterprise information sharing, eCRM, syndicated storefronts, corporate intranets, partner extranets and supply chain collaboration.
With Bowstreet, businesses can achieve the mass-customization and economies of scale advantages required today, while ensuring compliance with forthcoming web services platforms.
Mass-customization of services is a major benefit of the SAA.