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Mass Customization

   Also found in: Wikipedia 0.01 sec.
Mass Customization
A strategy in which a company attempts to market a product to a customer's individual wants and needs while still producing the products at high level. That is, mass customization combines features of custom service, where a company makes a product upon demand from the customer, and mass production, where a company makes a large number of products exactly the same and sells them to a large number of customers. A company engaging in mass customization may offer a basic package for a product and then allow a customer to add or subtract different features at his/her discretion.


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A Key Is Mass Customization Learning to make money in this new, continuously changing environment will be a challenge for most OEMs and suppliers.
And while many companies are turning to mass customization (anybody can now order made-to-measure jeans from Levi-Strauss or a personalized car from BMW), Dell's brilliant and, more important, consistent, execution of this model sets the computer apart from the crowd.
The iPro 8000 MP SLA Precision Center can process hundreds of files at once, making it ideal for the mass customization and production of medical parts, including orthodontics, implant drill guides, dental restorations, hearing aid shells, and ear molds.
 
 
 
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