Marlboro Friday

Marlboro Friday

April 2, 1993. On this day, Philip Morris, the cigarette maker, told the market it would cut its prices to compete with generic brands. This marked part of a larger movement in the market away from consumer loyalty to brand name cigarettes. Philip Morris lost about a quarter of its share price and $10 billion in market capitalization on this day.
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Reynolds, a junior at Shrewsbury, caught a 61-yard strike from Mike Coggeshall with 1:42 left, leading the Colonials to a 14-12 win over Marlboro Friday night.
But the business impact of Marlboro Friday is harder to assess: Did it help FMCG companies absorb the impact of the recession and of their own previous mistakes?
CUTLINE: (1) COSTUME PARADE: A costumed observer watches children in costume parade down Main Street in Marlboro Friday.