Marlboro Friday


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Marlboro Friday

April 2, 1993. On this day, Philip Morris, the cigarette maker, told the market it would cut its prices to compete with generic brands. This marked part of a larger movement in the market away from consumer loyalty to brand name cigarettes. Philip Morris lost about a quarter of its share price and $10 billion in market capitalization on this day.
References in periodicals archive ?
Reynolds, a junior at Shrewsbury, caught a 61-yard strike from Mike Coggeshall with 1:42 left, leading the Colonials to a 14-12 win over Marlboro Friday night.
But the business impact of Marlboro Friday is harder to assess: Did it help FMCG companies absorb the impact of the recession and of their own previous mistakes?
CUTLINE: (1) COSTUME PARADE: A costumed observer watches children in costume parade down Main Street in Marlboro Friday.