marketing

(redirected from Marketing campaign)
Also found in: Dictionary, Thesaurus, Medical, Legal, Encyclopedia, Wikipedia.

Marketing

All activities a company conducts in order to acquire and retain customers or clients. This may include basic courtesies like returning phone calls and taking meetings. It may also refer to a large, expensive campaign to encourage as many people as possible to buy a certain product. Marketing techniques in the latter instance include buying advertisements in the media, receiving endorsements from well-known experts and/or personalities, and generally aggressively pushing the product onto the target audience.

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives. Marketing goes beyond merely selling what the firm produces, but starts by identifying underlying consumer needs through MARKETING RESEARCH; generating products which satisfy these needs through NEW PRODUCT DEVELOPMENT; promoting these products to consumers through various MARKETING MIX policies (pricing, advertising, sales promotion etc.); and physically distributing products to customers through DISTRIBUTION CHANNELS. See MARKETING CONCEPT, INTEGRATED MARKETING, CONSUMER ORIENTATION, PRODUCTION ORIENTATION, MARKETING STRATEGY, GAP ANALYSIS, CUSTOMER RELATIONSHIP MANAGEMENT.

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives. Marketing goes beyond merely selling what the firm produces but starts by identifying underlying consumer needs through MARKET RESEARCH; generating products that satisfy these needs through NEW PRODUCT DEVELOPMENT; promoting these products to consumers through various MARKETING MIX policies (pricing, advertising, sales promotion, etc.); and physically distributing products to customers through DISTRIBUTION CHANNELS.
References in periodicals archive ?
360i, a full-service performance and search marketing firm, today announced that it was selected by Office Depot, the world's third largest Internet retailer, to provide full-service management of its paid search engine marketing campaigns.
The Hacker Group confirms that the success of most direct marketing campaigns hinges upon the program being able to break through to C-level, executive decision makers.
But Rack N Road's strategy is different -- the company actually compensates qualified customers to wrap their own cars and drive the company's marketing campaign.
The North American version of this product is now available - it provides a visual, integrated view of operations that supports effective decision making for marketing campaigns, direct sales targeting, customer churn management, and network grooming.
To ensure the success of its marketing campaign and the dissemination of accurate information to the public, GEN ID has retained the services of two Los Angeles-based marketing firms.
The Company also announced that it continues its branding and marketing campaign, focusing on supporting the efforts of its distributors, while also raising the consuming public's awareness of its product lines.
An example of this was the marketing campaign Idea Factor launched for Castrol's product Super Clean.
The first was to develop an effective marketing campaign which would allow Cross Snow to maximize the value of the vacant apartments, and the second was to develop a plan to sell the rent stabilized occupied apartments for the highest possible price.
The combination of Printable Technologies' powerful data-driven direct mail solution and the sophisticated cross-media tools and workflow from Prospect Smarter goes beyond personalized URLs, beyond microsites, and beyond simple surveys and "thank you" emails to deliver a complete marketing campaign execution solution and the means to track the ROI of marketing campaigns.

Full browser ?