Marketer

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Marketer

A person or company that conducts activities in order to acquire and retain customers or clients. This may include basic courtesies like returning phone calls and taking meetings. Very often, however, a marketer conducts large, expensive campaigns to encourage as many people as possible to buy a certain product. Marketing techniques in the latter instance include buying advertisements in the media, receiving endorsements from well-known experts and/or personalities, and generally aggressively pushing the product onto the target audience.
References in periodicals archive ?
Even though a certain percentage of people will sign up for anything that's free, an effective marketer will offer consumers a reason to sign up--something of value in exchange for personal information and permission to contact them via e-mail--to begin a more committed relationship.
Moreover, 'old' marketers don't realize that, just because e-mail has the word 'mail' in it, it isn't like postal mail," Crosbie says.
The MSC will be variable, with costs based on the energy, capacity and ancillary service market prices published by the New, York Independent' system Operator (NYISO): Customers buying from approved marketers will avoid these charges and pay competitive prices.
Covering the critical challenges senior marketers face today, The Marketers' Consortium's notable moderators include: Don Peppers, Peppers and Rogers Group; Elana Anderson, Forrester Research, Pat LaPointe, MarketingNPV; and Elizabeth Roche, Customers Incorporated.
Savvy e-mail marketers will try to fight this trend by offering better quality and less frequent correspondence hoping to maximize their effectiveness.
The Petroleum Marketers Association of America represents nearly 11,000 independent petroleum marketing companies throughout the nation.
Dynamic in-game advertising offers a unique and exciting opportunity for marketers going forward.
Canadians pay up--which is especially important for newsletter marketers who like to make offers of "Bill Me" and "Try 4 Issues with No Obligation.
A 'temporary' price inversion is, for independent marketers, close kin to a 'temporary' earthquake.
The action-packed schedule gives marketers an opportunity to learn from noted search industry experts as well as their peers who are learning alongside them.
The steady development of state funds has afforded more and more marketers financial assurance coverage and resulted in a high rate of regulatory compliance.