Marketer


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Marketer

A person or company that conducts activities in order to acquire and retain customers or clients. This may include basic courtesies like returning phone calls and taking meetings. Very often, however, a marketer conducts large, expensive campaigns to encourage as many people as possible to buy a certain product. Marketing techniques in the latter instance include buying advertisements in the media, receiving endorsements from well-known experts and/or personalities, and generally aggressively pushing the product onto the target audience.
References in periodicals archive ?
Almost as important as motivation, the value proposition requires the marketer to lay out a case for why the person should subscribe to the free e-mail newsletter.
The old style was characterized by marketers sending masses of inquiries to potential customers via snail mail, phone and fax, with the hope that some people will buy.
In January, the company launched the Utilityexchange, an online auction where buyers anonymously post their utility bid requirements for Oil and Electric, and where pre-approved energy marketers anonymously bid out their best prices.
As prices rise, effectiveness will decline and marketers will re-visit other channels like classic direct mail.