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Market Segmentation

   Also found in: Dictionary/thesaurus, Acronyms, Wikipedia 0.01 sec.
Market Segmentation
In marketing, a strategy that divides potential customers into different groups that are likely to respond to a certain marketing tactic. For example, given a product that would appeal to both young people and older people, a market segmentation strategy would divide tactics between the two age groups. That is, it might produce commercials on daytime television for the older people and viral internet advertisements for the younger people.


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Here are 5 ways that hotel market segmentation can put more heads in the beds of your hotel: 1: Significantly increase the effectiveness of your advertising campaigns: Market segmentation essentially involves dividing up one?
 
 
 
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