In May 2012, the Company opened the mass market floor
of its first casino development project, Dreamworld Pailin.
And some even championed the advantages of being on the market floor
as opposed to exhibiting in the suites.
The Armed Forces will be on the market floor
As usual, the hospitality suites will be spread among the hotel's four towers (Tresor, Sorrento, Chateau and Versailles), the market floor
will house the stands, while the cabanas will predictably be used as a meeting place in order to avoid the wait at the elevator banks, which is much improved since the first year in Miami in 2011, but is still congested, especially at the Tresor Tower.
Traders have set-up a Spin It To Win It wheel in the centre of the market floor
and will be giving away prizes throughout the week, resulting in one lucky winner walking away with a cheque for pounds 500 and vouchers for the market to the tune of pounds 500.
It is possible that the large number of seminars keep participants off the market floor
, rendering it uncrowded, even though meetings are taking place in the booths.
But it is also hosting six hours of demonstrations on a stage set up on the market floor
The market floor
housed meeting tables for 15 exhibitors, including RTL Croatia, FremantleMedia and NEM organizer MediaVision, a Croatian company.
When the screenings started at NATPE Europe (originally the market was called DISCOP and later NATPE Budapest), some exhibiting indies resented the "intrusion," reasoning that the studios would syphon off buyers from the market floor
, since the screenings were held outside the trade show facilities.
The market floor
will also open on Tuesday, and the event will run through June 26.
International buyer attendance increased this year, as did the contingent of Canadians, who mostly exhibited on the market floor
(some Canadian participants were there without stands).
In this case, the balancing act is to manage the market's growth without resorting to expanding the not universally popular market floor
, and limiting the escalating hotel costs.