marketing

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Related to Market demographic: demographic segmentation

Marketing

All activities a company conducts in order to acquire and retain customers or clients. This may include basic courtesies like returning phone calls and taking meetings. It may also refer to a large, expensive campaign to encourage as many people as possible to buy a certain product. Marketing techniques in the latter instance include buying advertisements in the media, receiving endorsements from well-known experts and/or personalities, and generally aggressively pushing the product onto the target audience.

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives. Marketing goes beyond merely selling what the firm produces, but starts by identifying underlying consumer needs through MARKETING RESEARCH; generating products which satisfy these needs through NEW PRODUCT DEVELOPMENT; promoting these products to consumers through various MARKETING MIX policies (pricing, advertising, sales promotion etc.); and physically distributing products to customers through DISTRIBUTION CHANNELS. See MARKETING CONCEPT, INTEGRATED MARKETING, CONSUMER ORIENTATION, PRODUCTION ORIENTATION, MARKETING STRATEGY, GAP ANALYSIS, CUSTOMER RELATIONSHIP MANAGEMENT.

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives. Marketing goes beyond merely selling what the firm produces but starts by identifying underlying consumer needs through MARKET RESEARCH; generating products that satisfy these needs through NEW PRODUCT DEVELOPMENT; promoting these products to consumers through various MARKETING MIX policies (pricing, advertising, sales promotion, etc.); and physically distributing products to customers through DISTRIBUTION CHANNELS.
References in periodicals archive ?
According to the 2005 Graphic Arts Market Demographic Profiles:
Their software also included many additional features not found in other products and we found PackageLog to be ideal for our market demographic.
The final expense market will only become more prevalent as seniors become a larger market demographic and also as many Americans' personal savings stop growing or begin to dwindle down.
Working with the account executive at the station can give you a clear picture of when your particular market demographic is listening.
A complete profile of each of the 282 Arbitron-rated markets with historic and projected market demographic and financial statistics is available in the fourth edition of the quarterly "Investing In Radio[R] Market Report.
This new gaming feature adds a unique element to the overall Scallyroo brand, which first gained recognition as the pre-eminent social networking and community-based e-commerce site, exclusively for the Teen and Tween market demographic.