marketing

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Related to Market demographic: demographic segmentation

Marketing

All activities a company conducts in order to acquire and retain customers or clients. This may include basic courtesies like returning phone calls and taking meetings. It may also refer to a large, expensive campaign to encourage as many people as possible to buy a certain product. Marketing techniques in the latter instance include buying advertisements in the media, receiving endorsements from well-known experts and/or personalities, and generally aggressively pushing the product onto the target audience.

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives. Marketing goes beyond merely selling what the firm produces, but starts by identifying underlying consumer needs through MARKETING RESEARCH; generating products which satisfy these needs through NEW PRODUCT DEVELOPMENT; promoting these products to consumers through various MARKETING MIX policies (pricing, advertising, sales promotion etc.); and physically distributing products to customers through DISTRIBUTION CHANNELS. See MARKETING CONCEPT, INTEGRATED MARKETING, CONSUMER ORIENTATION, PRODUCTION ORIENTATION, MARKETING STRATEGY, GAP ANALYSIS, CUSTOMER RELATIONSHIP MANAGEMENT.

marketing

the managerial process of identifying customer requirements and satisfying them by providing customers with appropriate products in order to achieve the organization's objectives. Marketing goes beyond merely selling what the firm produces but starts by identifying underlying consumer needs through MARKET RESEARCH; generating products that satisfy these needs through NEW PRODUCT DEVELOPMENT; promoting these products to consumers through various MARKETING MIX policies (pricing, advertising, sales promotion, etc.); and physically distributing products to customers through DISTRIBUTION CHANNELS.
References in periodicals archive ?
We know that this is a growing market demographic, and they are very familiar with the John Deere brand.
The station, covering the 17th largest radio market demographic in the country, carries the program on Saturdays from 3-5 p.
Similarly Bridal Asia saw a bevy of International models in lehengas, attire that is better suited for Indian shapes and caters to the Indian market demographic.
Consider how powerful and effective those tiny little Facebook ads-are because they are shown to the exact market demographic a company desires and no others.
TrendWatch Graphic Arts (TWGA) has released its 2005 Graphic Arts Market Demographic Profiles.
In the parlance of Naomi Klein, author of the bible on corporate branding, No Logo, they are "cool hunters" who are giving corporate Japan direct access to a murky underground inhabited by a highly sought-after market demographic that could deliver explosive growth.
When we realized that Palm Springs - like the rest of the country - was experiencing tremendous growth in the Latino market demographic, we began to plan for a Spanish-language network affiliate.
The market report profiles every Arbitron-rated market with historic and projected market demographic and financial statistics.