market share

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Market share

The percentage of total industry sales that a particular company controls.

Market Penetration/Share

The percentage of an industry or sector that a single company controls. For example, if Retail Company A conducts 10% of all retail sales in the United States, it is said to have a 10% market share or penetration. It is important that a company, especially a large company, maintains a substantial market share in order to remain competitive. However, companies that achieve too high a market share through mergers, acquisitions, or other methods may become regarded as monopolies and violate local antitrust laws. Some companies have a large market share compared to their competitors, but not enough to be considered a monopoly: these are called gorillas. See also: Herfindahl-Hirschman Index.

market share

The proportion of industry sales of a good or service that is controlled by a company. Some investors prefer companies with relatively large market shares because they are generally less likely to be squeezed by competitors.

market share

the proportion of total sales of a product accounted for by an individual BRAND of the product or all brands of the product offered by a firm in a particular MARKET.

A firm's market share relative to competitors' market share provides an indicator of its success in marketing its brand(s) over time. Some minimum market share may be necessary to achieve sufficient sales volume to enable the firm to produce efficiently (see ECONOMIES OF SCALE). Beyond this the firm may aspire to market leadership of the whole market or may seek to achieve high market share in one or more MARKET SEGMENTS.

Market shares can be only meaningfully related to a precise definition of the market serviced by the firm both in geographic terms (for example UK snack product sales or European snack product sales), and in product scope (for example, potato crisps and other snack products). See MARKET LEADER, MARKET CHALLENGERS, MARKET CONCENTRATION, COMPETITION POLICY.

market share

the proportion of total MARKET output or sales accounted for by an individual FIRM. Market-share data is used to measure the degree of SELLER CONCENTRATION in a market. See CONCENTRATION RATIO, CONCENTRATION MEASURES.
References in periodicals archive ?
Clearly, with those kinds of dollars, the new Dime will command a good deal of market clout, particularly in the Northeast.
Now, however, Borland has the market clout to impose its development agenda on the rest of the database market.
We are excited that they have offered their market clout with product specifiers and technological expertise to further the very important cause of the 2030 Challenge," added Ed Mazria, founder of the Architecture 2030.
Together, ProSential Group operates 130 offices with over 3,200 employees providing Partners with the market clout to compete against all size firms.
The AG's report concluded that larger teaching hospitals are charging more because they have the market clout to do so, or in some cases, because their geographic isolation makes them the only game in town.
The business model originally promised by the industry had been heralded as a vehicle endowing physicians with the financial capital they would need to harvest the synergism of larger groups, to build sophisticated clinical information systems that would help to manage care more efficiently and to develop as a countervailing power against the growing market clout of the managed care industry.
With offices from Boston to Beijing, Environmental Defense Fund is the leading nonprofit developer of market-based environmental solutions, working with companies that have the market clout to transform entire industries.
By becoming part of BB&T Insurance, not only will our clients enjoy the benefit of market clout, added services and a relationship with the sixth largest insurance broker in the United States and the world, they will continue to be taken care of by the same people they've trusted for years.
Dominant provider organizations are swinging their consolidated market clout, and refusing to accept bad contracts from some health plans and HMOs.
Baystate Health System, the area's market driver, is planning to build on its market clout with the acquisition of 93-bed Palmer Wing Memorial Hospital.
As medical groups grow and develop market clout, hospitals can expect the most influential physician groups to seek preferred hospital treatment.
So the industry is seeing a shift in market clout, towards the large vendor that can provide everything, as opposed to going with "best of breed" from a number of small vendors.