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Related to Market analysis: market research
Research into data relating to the stability and profitability of businesses, especially to guide one's investing practices. Market analysis involves looking at financial statements to determine if a company is healthy or technical indicators to see if it is profitable in the short-term. Balance sheets are important to balance analysis as they provide a ready-made means of investigating performance. However, it is important to note that quantitative financial analysis has limits. For example, the accounting methods that a particular business employs may make it look healthier or less healthy than it really is. Market analysts attempt to see through this and arrive at a business' actual ability to make a profit for investors. See also: Fundamental Analysis, Technical Analysis, Investment Adviser.