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Market Researcher

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Market Researcher
A professional who researches consumer or client needs or desires so a company can make or customize products to fit them. For example, a market researcher may conduct surveys of target clients to identify what they most would like to see in the industry in which the company is involved. Market research is important for most companies but especially for companies with a high client turnover.
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There are many websites and blogs that provide information on the Internet, but a market researcher cannot consider them as reliable information sources as they generally provide incorrect information.
The Limitations of Online Desk Research by Philip Thomas / Advertising, marketing, public relations community
Aimed primarily at market researchers and scholars in the fields of psychology, business and management, this book features articles from leading business experts on "developing the customer experience" through the use of branding, and explores the impact of digital convergence, target group multiplicity and experience economies.
Handbook on brand and experience management by Reference & Research Book News
117 billion pounds on its takeover of market researchers Taylor Nelson Sofres.
Advert giant WPP sales jump 6% by AFP / AFP Global Edition
 
 
 
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