Market Research

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Market research

A technical analysis of factors such as volume, price trends, and market breadth that are used to predict price movement.

Market Research

Research into consumer or client needs or desires so a company can make or customize products to fit them. For example, market research may involve conducting surveys of target clients (say, a particular demographic) to identify what they most would like to see in the industry in which the company is involved. Market research is important for most companies but especially for companies with a high client turnover.

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