Marketecture

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Marketecture

A slang term for advertising that uses an unusual number of technical terms. Marketecture may be directed to experts, or it simply may be poorly executed marketing to the general public.
References in periodicals archive ?
His catchphrase for this unique melting pot is Marchitecture.
We are thrilled to see Marchitecture come to life and to be able to engage our Culture Pass members through a meticulously curated programme," QM's head of partnership Sheikha Nouf Mubarak Saif al-Thani said.