Makegood

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Makegood

A free advertisement that a periodical runs as a courtesy to a client. A periodical runs a makegood ad after it previously published an ad for that client incorrectly.
References in periodicals archive ?
They can also send makegoods back to the buyer and receive revisions electronically.
Improved revenue capture by communicating missed or discrepant spots as they are flagged in Automation which will allow Traffic managers to proactively react in real time with makegoods
ePort also creates an electronic audit trail for revisions and makegoods, and allows multi-year storage of orders.
With WO Analytics, media executives can analyze the profitability of key programs, do a deep analysis of buying patterns of top advertisers, view the average unit rate spread for high-value programming, analyze pre-empts and makegoods, and most importantly, detect patterns in their data to improve the profitability of their business.
Since its release in March 2011, Network Connect has proven to minimize network spot makegoods by eliminating the manual work of entering network orders into the station traffic system and by electronically returning exact spot times to the networks for improved performance and reporting to network advertisers.
With WideOrbit, we better manage preempts and makegoods, including proactive notification to sales - and that results in cleaner billing," said Mary Schiefelbein, Traffic Coordinator of Midwest Communications.
Radio Groups Now Have a Solution to Minimize Labor Costs and Virtually Eliminate Network Makegoods
This updated outlook for the full year 2008 does not reflect any potential makegoods being generated in the fourth quarter.
The all-electronic workflow makes it easier for buyers to purchase spots on local stations and for buyers and sellers to process and track orders, revisions and makegoods.
This ability to do same day makegoods can immediately impact the broadcaster's bottom line.