Makegood

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Makegood

A free advertisement that a periodical runs as a courtesy to a client. A periodical runs a makegood ad after it previously published an ad for that client incorrectly.
References in periodicals archive ?
Cut costs, track production time, reduce makegoods with this powerful tool.
This represents a lot of money for advertisers and their agencies, but also for publishers given non viewable impressions are a source of negotiations and makegoods with agencies.
We brought the idea of digital makegoods to our clients before they even knew to ask for it," says Jonathan Adams, chief digital officer, Americas, for the ad agency Maxus.
In contrast to the network's Olympics under-delivery, many of CBS' owned-and-operated stations exceeded their advertising budgets for the Games and did not have to cough up many makegoods.
Several sports outlets are reporting that advertisers may be getting some $20 million in makegoods from ESPN because ratings for the College Football Playoff semifinal games fell below expectations.
Makegoods associated with these negotiations had to be in the same currency.
Lower ratings this year for many networks, which forces webs to give makegoods to advertisers, reducing the available inventory they have left to sell but increasing prices for what remains.
Second, makegoods (that is, rating guarantees by networks) were based on the same gross demographics used for selection.