mail order

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mail order

a DIRECT MARKETING means of retailing products to consumers through the post. Mail order firms supply catalogues to prospective customers who either themselves or through agents make purchases for delivery to their homes. Mail order concerns typically combine wholesaling (stocking large quantities of products and breaking bulk) and retailing functions, supplying customers from a central warehouse. Such firms compete mainly by offering customers convenience (i.e. home shopping) and by the provision of INSTALMENT CREDIT facilities on purchases. Mail order methods may also be used to sell industrial products. See RETAILER, WHOLESALER, DISTRIBUTION CHANNEL.

mail order

a form of WHOLESALER/ RETAILER operation that is involved in the sale of products to consumers through the post. The mail order firm appoints agents whose task it is to canvas potential customers. Customers are supplied with a catalogue from which they make purchases directly through the post, by telephone or through their agent. See DIRECT SELLING/MARKETING.
References in periodicals archive ?
So here's a 10-point plan on how to successfully add a mail-order catalog to your existing sales channels while avoiding the problem areas.
Recognized throughout the industry as one of the most successful home video/DVD mail-order catalogs, "The Video Collection" features a carefully-edited selection of high-quality home video titles, from hundreds of suppliers, which individual consumers can purchase by mail, phone or online.
Telephone calls are expensive, which is why most mail-order catalogs don't offer toll-free numbers.
Today, Williams-Sonoma is a unique multichannel retailer marketing its brands through 573 stores, seven mail-order catalogs and six e-commerce websites.
with sales offices in South America, SOYO Group sells its products through an extensive network of authorized distributors, resellers, system integrators, VARs, retailers, mail-order catalogs and e-tailers, including Walmart.
TV shopping networks and marketing on the Internet may be growing, but mail-order catalogs are still consumers' favorite home shopping experience - in America and Japan.
Future results or outcomes could differ materially from current expectations because of a variety of factors that affect the company, including competitive pressures from specialty stores, general merchandise stores, manufacturers' outlets, off-price and discount stores, new and established forms of home shopping (including the Internet, mail-order catalogs and television) and general consumer spending levels, including the impact of the availability and level of consumer debt, the effect of weather and other factors identified in documents filed by the company with the SEC.
During the interview, it was noted that SOYO's extensive network of authorized distributors, resellers, system integrators, VARs, retailers, mail-order catalogs and e-tailers includes Walmart.
com Web site, phone center and mail-order catalogs, expanding the marketing and outreach channels for Tandberg Data.
Shipping now, the drive is sold at major retail outlets, through mail-order catalogs and Web sites, and through distribution.