mail order

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mail order

a DIRECT MARKETING means of retailing products to consumers through the post. Mail order firms supply catalogues to prospective customers who either themselves or through agents make purchases for delivery to their homes. Mail order concerns typically combine wholesaling (stocking large quantities of products and breaking bulk) and retailing functions, supplying customers from a central warehouse. Such firms compete mainly by offering customers convenience (i.e. home shopping) and by the provision of INSTALMENT CREDIT facilities on purchases. Mail order methods may also be used to sell industrial products. See RETAILER, WHOLESALER, DISTRIBUTION CHANNEL.

mail order

a form of WHOLESALER/ RETAILER operation that is involved in the sale of products to consumers through the post. The mail order firm appoints agents whose task it is to canvas potential customers. Customers are supplied with a catalogue from which they make purchases directly through the post, by telephone or through their agent. See DIRECT SELLING/MARKETING.
References in periodicals archive ?
I searched for that special product that would put me into the mail-order business.
Along with traditional instore pharmacies and the retailer's Internet pharmacy, Walgreens' mail-order business offers customers a number of options to make it easier for them to have prescriptions filled.
HMV Direct will challenge Polygram-owned Britannia Music to be Britain's biggest music mail-order business.
Meister advertises his selection in the Malt Advocate and does a brisk mail-order business.
During this time, he also started a mail-order business, which he continued to operate until his retirement.
Colbert's spacious house among the orange groves of Somis is both a showcase for her living wreaths and workshop for her thriving mail-order business.
95, which I don't think is a bad price,'' said Cathy Kelley, who sells Lucy memorabilia from her One-Stop Lucy Shop mail-order business in Sunnyvale, Texas.