Loyalty Program

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Loyalty Program

A program that encourages customers to shop consistently at the same place. Generally, a loyalty program issues a card (much like a credit card) to a customer, who swipes the card before she pays for her goods. The card identifies the customer and makes the purchase eligible for a discount or some other benefit. Loyalty programs are most common at the retail level.
References in periodicals archive ?
Commercial Bank has announced that it has won the Best New Loyalty Programme award at the Customer Festival Middle East Awards, held in Dubai, for its credit card loyalty programme, Commercial Bank Rewards.
Paul Lacey, Aimia Middle East Managing Director, says: "Air Miles is the leading coalition loyalty programme in the region, and we are extremely pleased to be continuing our relationship with HSBC, one of the programme's founding partners.
The ones that do have a pan-regional presence, which effectively gives them the scale -- and consumer base -- to make a loyalty programme worth their while.
Integrated telecommunications service provider Orange has launched a Loyalty Programme for its electronic top-up service retailers.
ACCOR has introduced its A|Club Places, an innovative and unique application on Facebook that enables A|Club loyalty programme members to earn bonus points.
Loyalty programmes in the travel industry continue to evolve, moving from a proprietary programme model to including more partnerships or even partnering with a coalition loyalty programme.
Dubai To have a loyalty programme or not -- that's a question local retail groups have been contemplating for some time.
The leading, Munich-based CRM service provider will therefore remain the general contractor for the Deutsche Bahn customer loyalty programme (BahnCard, bahn.
LMS is an innovative business launched by Loyalty Management UK, creator of the popular Nectar loyalty programme that offers outsourced, end-to-end loyalty management solutions for businesses of all kinds.
Loyalty Gate is a leading loyalty programme provider for the global travel industry and the former management company of "Qualiflyer," the first alliance frequent flyer programme worldwide.
For Boots, the leading UK retail drugstore chain, Dione supplied all the terminals integrated into the chain's EPOS systems for its highly-successful smartcard-based Advantage card loyalty programme.