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Loyalty Program
(redirected from Loyalty programme)

   Also found in: Wikipedia 0.01 sec.
Loyalty Program
A program that encourages customers to shop consistently at the same place. Generally, a loyalty program issues a card (much like a credit card) to a customer, who swipes the card before she pays for her goods. The card identifies the customer and makes the purchase eligible for a discount or some other benefit. Loyalty programs are most common at the retail level.


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One of the most popular areas that a CRM solution can assist you with is developing and maintaining a customer loyalty programme.
It features information and links to various services, including an online check-in facility, Qatar Airways' loyalty programme Privilege Club and the recently introduced Q-Biz programme for small and medium-sized businesses.
Byline: Abu Dhabi Etihad Guest, the award-winning loyalty programme from Etihad Airways, has announced another new hotel partner with an agreement with the leading international hotel group, Swiss-Belhotel International.
 
 
 
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