Loyalty Program

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Loyalty Program

A program that encourages customers to shop consistently at the same place. Generally, a loyalty program issues a card (much like a credit card) to a customer, who swipes the card before she pays for her goods. The card identifies the customer and makes the purchase eligible for a discount or some other benefit. Loyalty programs are most common at the retail level.
References in periodicals archive ?
SAS Visual Analytics will enable leaders of the company's SM Advantage loyalty card program to improve new member acquisition, reduce churn, increase up-sell and cross-sell, and better understand its 10 million members and non-member customers.
The solution will also help us automate several manual financial calculations including accounting for our tremendously successful loyalty card program.
Patients who participate in the Glumetza Patient Loyalty Card program will receive an immediate discount of up to $20 off their required co-pay for a supply of Glumetza therapy.
Kroger's loyalty card program is unmatched in the industry, providing customers with savings on groceries, gasoline, general merchandise, pharmacy needs and Kroger brands," said Jeff Fike, director of fuel marketing for Kroger.
Headquartered in Huntingdon Valley, PA our company provides payment processing services for Visa, MasterCard, Discover, American Express, Diners Club, JCB, ATM, debit cards, EBT state and government cards, Electronic Check Conversion Company through AlphaCheck, a customizable gift/ loyalty card program, and ATM machines through AlphaATM.
Tied into the re-branding, the Company will introduce the Gator Locker Room Club loyalty card program.
We already offer a standard loyalty card program in our stores and see customers picking up the membership cards, but only about one in four activate the cards to join," said Brent Higgins, Director of Marketing, Aztec Partners LLC, franchisee of 26 Qdoba locations.
MotorCity's Club Metro loyalty card program has been completely re-engineered to offer customers ultimate flexibility and unheard-of player benefits.
Kroger's loyalty card program is unmatched in the industry, providing customers the best possible shopping experience," said Jeff Fike, director of customer relationship management & development for Kroger.
The personal shopping assistant is linked to Stop & Shop's loyalty card program database.
Woolf notes that "a loyalty card program in its Second Act is a pragmatic, business-building tool.