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Loyalty Program
(redirected from Loyalty card program)

   Also found in: Wikipedia 0.01 sec.
Loyalty Program
A program that encourages customers to shop consistently at the same place. Generally, a loyalty program issues a card (much like a credit card) to a customer, who swipes the card before she pays for her goods. The card identifies the customer and makes the purchase eligible for a discount or some other benefit. Loyalty programs are most common at the retail level.


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A loyalty card program, like the Best Buy reward card that Best Buy department stores use is a great way to keep customers coming back to you.
A few months ago, MGM Mirage executives told investors they haven’t fully capitalized on technology-based marketing and the company’s loyalty card program.
Through a joint venture in which Kroger and dunnhumby each have a 50% stake, the firm ran the grocer's loyalty card program and advised it on how to improve in-store promotions.
 
 
 
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