Loyalty Program

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Related to Loyalty card: Loyalty Programs

Loyalty Program

A program that encourages customers to shop consistently at the same place. Generally, a loyalty program issues a card (much like a credit card) to a customer, who swipes the card before she pays for her goods. The card identifies the customer and makes the purchase eligible for a discount or some other benefit. Loyalty programs are most common at the retail level.
References in periodicals archive ?
BID project manager Anna Openshaw consulted widely with the businesses across the four towns to devise a loyalty card that will be easy for both traders and shoppers to use.
We help our clients create modern gift and loyalty card programs by incorporating e-commerce capabilities across digital and mobile platforms.
L2C digital coupons aren't confined to a grocer's loyalty card.
Curiously, executives had little to say about the loyalty card program Kroger operates with dunnhumby, the U.
The Loyalty Card will be launched on Monday February 17.
The majority use their cards at least twice a week and one in 10 uses a loyalty card every day.
Speaking about the results, Rob Nicholls, MD of Plastic Card Services, said: "It is astonishing to think of the impact loyalty cards have had on consumer behaviour over the past 30 years.
Once the customer has collected their MyCLUB loyalty card, they must register the card on the loyalty website, carrefourmyclub.
The loyalty card also acts as a Gift Aid card for stock donations - every time someone donates stock, an additional 25% of the sales value can be claimed by the Red Cross.
Given that many retailers do not have loyalty card programs, Safeway officials argue that using such programs to contact individual consumers directly is not an industry norm.
The hotel general manager, Ronald Little, said 'We are very excited about launching a choice of loyalty cards to our customers.
But with Asda this week reporting annual sales up 6% (versus 1% for Walmart overall) rumours of Asda being "in trouble" and "needing a loyalty card fast", following a disappointing Christmas, are over the top.