Loyalty Program

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Loyalty Program

A program that encourages customers to shop consistently at the same place. Generally, a loyalty program issues a card (much like a credit card) to a customer, who swipes the card before she pays for her goods. The card identifies the customer and makes the purchase eligible for a discount or some other benefit. Loyalty programs are most common at the retail level.
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Employing more than 4,300 people in 20 countries worldwide, Aimia offers clients, partners and members proven expertise in launching and managing coalition loyalty programs, delivering proprietary loyalty services, creating value through loyalty analytics and driving innovation in the emerging digital, mobile and social communications spaces.
Traditional loyalty programs offer very limited redemption options, usually limited to a catalogue or cash back.
Loyalty programs are effective at activating only a relatively small percentage of a company's customer base.
With aims to help regional organisations maximise the advantages of a well-executed loyalty scheme, the company has announced that it is offering modular, scalable and full international loyalty solutions and services to assist organisations across industries including financial, travel, retail and telecom in reaching their business objectives amidst the current economic downturn, through re-engineering existing loyalty programs or launching new innovative loyalty schemes.
the leading marketing solutions company for loyalty programs, is hosting a complimentary webinar offering crucial insight into the importance of loyalty and reward programs given the Durbin amendment and the Federal Reserve Board's recently released final regulations for debit interchange.
A number of challenges, including regulation, have limited issuers' ability to fund reward and loyalty programs through interchange revenue.
Aimia owns or operates loyalty programs in more than 20 countries.
Utilising a mixture of proprietary quantitative data and qualitative research, this report looks at how payment card loyalty programs work, their impact on card issuance, usage and revenue, and how key players are adapting to a dynamic and competitive environment.
This type of insight and expertise is in high demand as loyalty programs look to attract millennials to their communities through social media.
Loyalty Programs of various types have become extremely popular among Mobile Network Operators (MNOs).
In total, the research identifies close to 2,000 retailer payment cards, over 2,000 closed-loop gift cards, and over 3,500 proprietary retailer loyalty programs and coalition loyalty schemes, thereby providing a definitive global analysis of retailer co-branded, loyalty and private label programs Moreover, the PartnerBASE(TM) database that accompanies the report details each of the many initiatives for retailer credit, deferred debit, debit and open-loop rechargeable prepaid cards traced by Finaccord, specifying the operating models used by retailers, the payment networks to which the cards are affiliated and the identity of the ultimate card issuers in each case.