Loyalty Program


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Loyalty Program

A program that encourages customers to shop consistently at the same place. Generally, a loyalty program issues a card (much like a credit card) to a customer, who swipes the card before she pays for her goods. The card identifies the customer and makes the purchase eligible for a discount or some other benefit. Loyalty programs are most common at the retail level.
References in periodicals archive ?
Table 3-3: Importance of Loyalty Program, Electronic vs.
Employing more than 4,300 people in 20 countries worldwide, Aimia offers clients, partners and members proven expertise in launching and managing coalition loyalty programs, delivering proprietary loyalty services, creating value through loyalty analytics and driving innovation in the emerging digital, mobile and social communications spaces.
With this new online loyalty program solution, the cardholders will have an entire ecosystem of airlines, hotels, car-rental agencies, online stores, brand vouchers, sports events, celebrity and lifestyle experiences, etc.
It's great having something like a loyalty program where customers can go to any of my area locations and reap the same benefits.
Among those respondents, 28% are activated participants in their primary grocery store's loyalty program.
Loylogic's success stories in the region include the 'Etihad Guest' loyalty program - the award winning frequent flyer program by Etihad Airways, the national airline of the UAE, which recently won laurels at the 21st Freddie Awards 2009 in Fort Lauderdale, Florida, replicating its success of the previous years.
As the premier provider of turnkey loyalty programs, RewardsNOW and its exclusive Extended Rewards Network(sm) (ERN(sm)) encompasses all the critical elements for a customer loyalty program to be successful.
Its expertise includes growing Nectar, the UK's leading coalition loyalty program, from a start-up company to a multi-national business with 19 million UK members in the space of ten years.
With more than two-thirds of consumers belonging to at least one loyalty program according to data from Forrester Research, Inc.
Highlight different Loyalty Program objectives drawing on case illustrations to highlight different strategies
Current data suggests that 40 percent of small and mid-sized businesses have a loyalty program, with 21 percent planning to start one in the next year.
A strong loyalty program often generates 50 percent of a company's revenues," Lacek said.