Loss Leader Strategy
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Loss Leader Strategy

A business strategy whereby a company sells a product at a loss in order to sell the customer associated products for a profit. This is common when a company is new and wishes to build brand loyalty and other goodwill. For example, a grocery store may sell its bread for a loss and advertise its low price for bread in order to attract customers, who will likely then buy that same store's milk, eggs, and cheese. A loss leader strategy can be very profitable if executed properly. See also: Pricing strategy.

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No references found			As I am currently not allowed to have all these machines and games at the back of my joint and must rely solely on my prices, not only to be competitive but also to produce a margin, I am unable to offer any loss-leader attractions. Each-way terms are dictated by margins; LETTERS by The Racing Post (London, England) The drinks industry has come under repeated fire for selling alcohol as a loss-leader. Alcohol should cost more, say the experts by Coventry Evening Telegraph (England) It will come as a blow to the drinks industry, which has come und er repeated fire for selling alcohol as a loss-leader. Cheap drink fuelling alcohol abuse by Huddersfield Daily Examiner (Huddersfield, England)			Lookback Option Lookback Put Option Looking For Lookup Loonie Loophole Loose Credit Loose Rein Loose Rendering Lorenz Curve Loser Losing the Points Losing Your Shirt Loss Loss Adjuster Loss Avoidance Loss Carry-Back Loss Exposure loss factor Loss Leader Strategy loss payee Loss Ratio Loss Reduction Loss Run Loss-Control Activities Loss-leader Loss-of-Income Insurance Losses Outstanding Losses Paid Lost Card lost-grant doctrine Lot Lot Line lot, block, and subdivision Lote completo Lote impar Lote negociavel de mercadorias Lote redondo Lots Lottery Bond Lotto Lotto incompleto Louvre Accord love and affection Love Money Low Low Balance Method Low Ball Low Grade Low Income Low Price			Loss Prevention Team Loss Projection Model loss ratio loss ratio loss ratio loss ratio Loss Ratios Loss Ratios Loss Ratios Loss Reduction Loss Reductions Loss Reserve Loss Reserves Loss Run Loss Runs Loss Severity Rate Loss tangent Loss Tolerant Rate Controller Loss Tracking Module Loss, Damage, or Destruction Loss, Louis Loss-Based Buffer Sharing Loss-Based Buffer Sharing with Frame-Level Packet Discard loss-cone instability Loss-control activities Loss-Control Activity Loss-Delay-Based Adjustment Loss-Event Database loss-in-weight feeder Loss-leader loss-leaders loss-less multi-function translator Loss-Less Quantum Data Compression Loss-Limited Maximum TDMA Distance Loss-Of-Coolant Experiment Loss-Of-Coolant Incident loss-of-form Loss-of-function Loss-of-function Loss-of-function Loss-of-function loss-of-head gage Loss-of-Income Loss-of-income insurance Loss-Of-Load-Probability Loss-of-Lock Reset Enable Loss-Of-Pumping Accident Loss-Of-Pumping Incident Loss-of-Transmit Clock Mux Control Loss-On-Drying Loss/Damage/Destruction Report Lossa lossage losser circuit losses losses losses losses losses losses

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Loss Leader Strategy (redirected from Loss-leader)

Loss Leader Strategy
(redirected from Loss-leader)