She said that the strategy included an intensive international public relations campaign with the media, opinion leaders, and special events, as well as engagement with celebrities visiting Mexico, including Andre Agassi, Sylvester Stallone, Mario Lopez, Jennifer
Lopez, Enrique Iglesias, Rachael Ray, Britney Spears and Eva Longoria, among others.
A-list beauties Jennifer Lopez, Jennifer
Aniston and Kerry Washington all flashed their spectacular pins at an awards do in New York on Monday.
Valentine's Day (Cert 12, 119 mins) Starring: Ashton Kutcher, Jessica Alba, George Lopez, Jennifer
Garner, Bryce Robinson, Shirley MacLaine, Hector Elizondo, Jamie Foxx.
99 Starring: Ashton Kutcher, Jessica Alba, George Lopez, Jennifer
Garner, Bryce Robinson, Shirley MacLaine, Hector Elizondo, Jamie Foxx, Queen Latifah, Jessica Biel, Eric Dane, Julia Roberts, Bradley Cooper.
Zeta-Jones joins an impressive cast of female stars who have turned 40 this year including Renee Zellweger, Jennifer Lopez, Jennifer
Aniston and Cate Blanchett.
Jennifer Lopez, Jennifer
Aniston and Reese Witherspoon originally all had their pairs customised through their stylists, but they've since come back for more.
L'Oreal have previously signed other big names such as Jennifer Lopez, Jennifer
Aniston and Vanessa Williams but the deal with Beyonce is one of the first that directly appeals to the MTV generation.
Hughley, George Lopez, Jennifer
Lee Pryor, Jon Stewart and Wanda Sykes.
Actress Laura Elena Harrings sparkled with these Stuart Weitzman shoes worth a cool pounds 700, 000 YOU SHOULDN'T HAVE: Jada Pinkett Smith, above, may regret this striking little number and Gwyneth Paltrow, top right, can always be relied on for something unusual IN THE FLESH: Nicole Kidman, Jennifer Lopez, Jennifer
Connolly and Kirstin Dunst go for a natural look BACK IN BLACK: Reese Witherspoon, Renee Zellwegger and Julia Roberts go for classic black STARRING ROLES: Kate Winslet, right, was the real star in the fashion stakes followed closely by Best Actress Oscar-winner Halle Berry, centre, and then our own Helen Mirren, left Pictures: MYUNG JUNG KIM
INTERVIEWS AND PHOTOS: Steve Lopez, Jennifer
Ayers-Moore, Anthony Moore, Ted Sapp and Robert K.
Latino celebrities on the list include Daddy Yankee, Don Omar, Lionel Messi, Ricardo Kaka, George Lopez, Jennifer
Lopez, Christina Aguilera, Ricky Martin, and Carlos Santana.
She said: "Giorgio Armani cosmetics are worn by stars such as Jennifer Lopez, Jennifer
Aniston and Victoria Beckham.