List Segment

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List Segment

In direct marketing, a section of a mailing list meeting certain criteria set by the user. For example, a list segment may be all the women in a mailing list or all persons of any gender living in a certain postal code.
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This allows administrators to easily select list segments and contact prioritization during campaign configuration without the need to partition a separate list.
Define list segments based on customer attributes and behaviors.
What list segments of your donor file will you approach to invite to join your club?
One idea we took on from Georgetown was a rigid discipline of insuring that every mailing includes some test list segments.
This insight allows marketers to continually hone their email message content, special offers, list segments, Web site content and site design to improve response rates and ROI.
The first enhancement is an analytics solution giving marketers the ability to create dynamic list segments by device type (laptops, tablets, smartphones).
Marketers can analyze and create highly targeted list segments in seconds using intuitive visualization tools and immediately execute rich, behaviorally driven campaigns from their desktop, encompassing multiple online touch points.
What this in-depth review shows is that it isn't one individual factor that is putting pressure on open rates but a combination of forces, and with this insight we can help marketers to better analyze and target their e-mails to various list segments," said Kevin Mabley, Vice President of Account Management and Strategic Services for DoubleClick E-mail Solutions.
Enhanced list management--Through iMakeNews, marketers can now group subscribers into as many as 150 list segments according to demographic characteristics, interests, responses to specific content and offers, and answers to surveys.