List Segment

List Segment

In direct marketing, a section of a mailing list meeting certain criteria set by the user. For example, a list segment may be all the women in a mailing list or all persons of any gender living in a certain postal code.
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From advertisers looking to increase their email footprint with large volumes of new data to advertisers interested only in targeted, premium deliverable data, EMM has the ideal list segment to suit their needs.
Five thousand names, as an example, is a common list segment for smaller mailers.
Accepting the award in a YouTube clip posted Saturday, Rania listed 10 reasons for her five-month YouTube series in a spoof of the top 10 list segment on American television's "Late Show with David Letterman.
SourceLink's Campaign Optimizer (CO) process then allows clients to construct multiple test cells combining variables such as offer, creative approach, list segment and geography.
In addition, the Dealership Marketing System of CMS allows a dealer to pull up any portion of its database and, with the click of a button, print a call list, request telemarketing, mail or email for that particular list segment.
This allows administrators to easily select list segments and contact prioritization during campaign configuration without the need to partition a separate list.
What list segments of your donor file will you approach to invite to join your club?
This insight allows marketers to continually hone their email message content, special offers, list segments, Web site content and site design to improve response rates and ROI.
Define list segments based on customer attributes and behaviors.
One idea we took on from Georgetown was a rigid discipline of insuring that every mailing includes some test list segments.
Marketers can analyze and create highly targeted list segments in seconds using intuitive visualization tools and immediately execute rich, behaviorally driven campaigns from their desktop, encompassing multiple online touch points.
The first enhancement is an analytics solution giving marketers the ability to create dynamic list segments by device type (laptops, tablets, smartphones).