List Segment

List Segment

In direct marketing, a section of a mailing list meeting certain criteria set by the user. For example, a list segment may be all the women in a mailing list or all persons of any gender living in a certain postal code.
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1003/2016, the decision of the Management Board was made due to the classification of the Company's shares for the eleventh time in a row LIST segment ALETRW and the absence of the Company take appropriate measures to remove the reasons for this qualification in the future.
Table 4 presents the adjusted PIN statistics for each list segment.
Five thousand names, as an example, is a common list segment for smaller mailers.
Accepting the award in a YouTube clip posted Saturday, Rania listed 10 reasons for her five-month YouTube series in a spoof of the top 10 list segment on American television's "Late Show with David Letterman.
Looking at a baseline revenue per piece mailed ($/piece or $/book or $/M) gives the cataloger the immediate ability to judge a campaign's success at the individual list segment level.
Over the last 12 months, we have seen more e-commerce companies looking to launch their lists than any other list segment.
If you're going to pay an extra $10/M to $20/M for a list segment, you had better make sure the names you are getting are scalding - not merely lukewarm.
Therefore continual house list segment testing is a must.
This allows administrators to easily select list segments and contact prioritization during campaign configuration without the need to partition a separate list.
What list segments of your donor file will you approach to invite to join your club?
You can achieve higher responses by creating individual e-mail list segments and messaging based upon specific interests, purchasing history, ZIP code or other fields of information.
This insight allows marketers to continually hone their email message content, special offers, list segments, Web site content and site design to improve response rates and ROI.