List Rental

List Rental

In direct marketing, the purchase of the one-time use of a list of names, numbers, addresses or other information.
References in periodicals archive ?
List rental service delivery sites is attached as Annex 1.
The added selection power from Datalogix data-contributing clients gives those clients the opportunity to find more acquisition names through exchange and rental as well as enhance list rental income due to broader market demand for names.
While a nonprofit might not be paying hard dollars like a traditional list rental, she said outstanding exchange balances can be like free names for your organization.
Experts" are now counseling limiting e-mail efforts to house lists and avoiding list rental entirely.
Under terms of the deal, Ziff Davis will acquire CMI's portfolio of 25 b2b vertical and technology-specific websites, 10 weekly e-newsletters, 25 list rental data-bases and ancillary paid content programs.
The best way to do this is through permission-based list rental or partnerships.
The DeliverE service offers email list rental, campaign assembly, email delivery, reporting and analysis, campaign optimization, and modeling opportunities for direct marketers.
Reed has said the list rental was at fair market value and was a legal transaction.
At the time, banner advertising looked just like our traditional list rental business, and that's pretty much how it's evolved," he now says.
The following resources list rental properties in the Caribbean.
Schwedelson was the driving force behind Worldata's transformation from a traditional list rental firm into an interactive leader.