List Buyer

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List Buyer

In direct marketing, a person who purchases the one-time use of a list of names, numbers, addresses or other information. A list buyer is also called a list user.
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For example, Salem Press can execute targeted direct marketing campaigns for revisions and new editions of reference books by running reports that list buyers of a particular edition.
We now have the kind of registrant numbers that attract list buyers and direct marketers," said Paolucci, "and the information we collect enables marketers to reach their ideal audience with either a full-page ad, an email, or a direct mail piece.