Lee Iacocca

(redirected from Lido Anthony Iacocca)
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Lee Iacocca

An American automobile executive. He spent his early career at Ford, where he devised marketing strategies. He was made CEO of Chrysler in 1978, when it was on the verge of bankruptcy. He successfully negotiated loan guarantees from the U.S. Congress and introduced better-selling models, saving Chrysler. He retired in 1992.
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In 32 years at Ford Motor Company, where he rose from management trainee to president and CEO by age 46, Lido Anthony Iacocca had never faced anything quite like the mess he inherited at Chrysler.