Lee Iacocca

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Lee Iacocca

An American automobile executive. He spent his early career at Ford, where he devised marketing strategies. He was made CEO of Chrysler in 1978, when it was on the verge of bankruptcy. He successfully negotiated loan guarantees from the U.S. Congress and introduced better-selling models, saving Chrysler. He retired in 1992.
References in periodicals archive ?
While there he and another student went to visit Lee Iacoca at his home -- unannounced.
Prior to Skynet 1996-1998 Paravato was Senior Vice President of Finance for Koo Koo Roo, Inc the publicly held Los Angeles based restaurant chain that was once the home of former Chrysler (DCX) chairman Lee Iacoca.