Layout Person

Layout Person

A graphic artist who is responsible for developing the graphics and drawings for an advertising campaign. A layout person is important in marketing because campaigns often succeed or fail based on how effective the graphics are.
References in periodicals archive ?
Whether you are facing the arcane art of offset printing for the first time, a layout person trying to optimize the page without offending or a technology-driven person anxious to know absolutely everything about dot grain, there is no doubt Breede covers it, along with paper issues (including basis weight, M weight, ream weight, equivalent weights of paper, bulk determination, cubic area of skids or rolls), print calculations (such as total dot gain, density, opacity, printing cylinder calculations, color spaces and color calculations), prepress (including file size, scanning resolutions, unsharp masking and gray levels) and common conversions, including nonmetrics to metrics.
Back in the "good old days," if such potentially embarrassing typos somehow were to make it past the typist, editor, and layout person, we always had the paste-up/proofreader playing backstop.