Layout Person

Layout Person

A graphic artist who is responsible for developing the graphics and drawings for an advertising campaign. A layout person is important in marketing because campaigns often succeed or fail based on how effective the graphics are.
References in periodicals archive ?
I just asked our page layout person for extra pages for letters whenever she can carve out some space," Nelson said.
Whether you are facing the arcane art of offset printing for the first time, a layout person trying to optimize the page without offending or a technology-driven person anxious to know absolutely everything about dot grain, there is no doubt Breede covers it, along with paper issues (including basis weight, M weight, ream weight, equivalent weights of paper, bulk determination, cubic area of skids or rolls), print calculations (such as total dot gain, density, opacity, printing cylinder calculations, color spaces and color calculations), prepress (including file size, scanning resolutions, unsharp masking and gray levels) and common conversions, including nonmetrics to metrics.
Now, though, the ubiquitous access to Quark or InDesign software has put the ability to design a big number in the hands of any layout person.
Post a notice at your local computer store or print shop for a layout person.
That is extremely important to us here because we are a little weekly and frankly Mike and one other person and a graphics page layout person are the only people in the newsroom.