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Jury of Executive Opinion

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Jury of executive opinion
A method of forecasting using a composite forecast prepared by a number of individual experts. The experts form their own opinions initially from the data given, and revise their opinions according to the others' opinions. Finally, the individuals' final opinions are combined.

Jury of Executive Opinion
A way to forecast future trends in which one gathers the opinions of a number of known experts on a security or other matter at hand. The members of the jury perform their initial assessments on their own, then review each other's work, revising their own estimates as needed. The jury of executive opinion is useful because it provides a sort of peer review to point out errors in a non-adversarial way. See also: Consensus opinion.


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He begins with discussion of process and structure issues of new product forecasting and then moves on to chapters describing managerial judgment forecasting techniques, including jury of executive opinion and Markov process models; customer/market research techniques such as concept tests and conjoint analysis; time series data analysis on company data; and regression analysis from simple linear regression to logistic regression.
 
 
 
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