He begins with discussion of process and structure issues of new product forecasting and then moves on to chapters describing managerial judgment forecasting techniques, including jury of executive opinion
and Markov process models; customer/market research techniques such as concept tests and conjoint analysis; time series data analysis on company data; and regression analysis from simple linear regression to logistic regression.
Those techniques include jury of executive opinion, sales force composite, customer expectations, decomposition, exponential smoothing, moving average, regression analysis, simulation, straight-line projection, Box-Jenkins time series models, expert systems, neural networks, trend line analysis, and life cycle analysis.
The bankers commonly used the following six forecasting techniques on a regular basis for generating demand deposit forecasts: in descending order of frequency, jury of executive opinion (70.
It is evident that the jury of executive opinion is the most popular forecasting technique with the highest satisfaction level (88.
Large banks most often deployed, in descending order of frequency, jury of executive opinion (61.
The most popular forecasting method is jury of executive opinion.