Advertising Research Foundation

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Advertising Research Foundation

A non-profit organization in the United States that collects, analyzes and disseminates information on the American advertising industry. It conducts and publishes research in a number of ways; one of its most prominent tools is the Journal of Advertising Research, a peer-reviewed periodical it publishes. ARF was established in 1936 and is based in New York City.
References in periodicals archive ?
the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media, today published an analysis in the Journal of Advertising Research on the motivations that drive consumers to share brands' social content on Facebook.
Warc also publishes leading journals including Admap, Market Leader, the Journal of Advertising Research and the International Journal of the Market Research Society.
The publications includes the Leadership Quarterly, Academy of Management Journal, European Journal of Work and Organizational Psychology, Strategic Management Journal, Journal of Advertising Research, Journal of Advertising, International Journal of Service Industry, Journal of Marketing, European Journal of Marketing, Leadership and Organizational Development, and Management Communication Quarterly
Alongside the Warc service we publish five highly respected magazines and journals: Admap, Market Leader, International Journal of Advertising, Journal of Advertising Research and International Journal of Market Research.
Functional and belief dimensions of attitudes to television advertising: implications for copytesting, Journal of Advertising Research 32(5): 30-42.
pdf) The Economic Value of Celebrity Endorsements , in the Journal of Advertising Research in 2011, experts examined how famous athletes had a significantly positive effect on companies.
Examining the significance of IMC, Journal of Advertising Research 40(5): 7-15.
Schmid (1974), "Black Models in Advertising to Blacks," Journal of Advertising Research, 14 (June), 19-22
1997), "The jeopardy in double jeopardy", Journal of Advertising Research, 37 (6), 37-50
2001), 'Banner Ads Through a New Lens', Journal of Advertising Research, 41(4), pp.
Investigating the Impact of Executional Style on Television," Journal of Advertising Research, 34(6),1994,9-17.
Shimp (1980), "Reactions to Legal Advertising," Journal of Advertising Research, Volume 20 (April), 43-51.
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