Japan Corporate Program

Japan Corporate Program

A five-year program aimed to improve American exports to Japan. The U.S. Department of Commerce, which sponsored the program, selected 20 companies and helped them market their products in Japan. For example, it printed marketing literature in Japanese and held road shows in Japan. The program ran from 1991 to 1996.
References in periodicals archive ?
American of Martinsville was one of 20 companies chosen to be a part of the Japan Corporate Program initiated by President Bush to increase U.
Department of Commerce to participate in its Japan Corporate Program, a five-year trade development initiative.
Department of Commerce Trade Initiative, The Japan Corporate Program (JCP).
American of Martinsville's participation in the January trade mission was a direct result of its success in marketing and promotion in the Japan Corporate Program.
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