Island Position

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Island Position

The position occupied by an advertisement on television, radio or in print that has been placed between two stories or programs. This contrasts with other ads placed between other ads.
References in periodicals archive ?
The proximity of this facility to interventional device companies on the island positions Synovis IS to gain significant business.
But in recent months you've seen several ads in island positions in the Post's financial pages.
Islands in a sea of type: It has long been a no-no for a big city newspaper to sell an advertiser a so-called island position.